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Marketing Associate in McLean, VA at ettain group

Date Posted: 1/23/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    McLean, VA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    1/23/2019

Job Description

McLean, VA -

Job Title:  Marketing Associate

Location:  McClean, VA, San Diego, CA, or Nashville, TN.

Industry:  Digital Creative/ Marketing

Terms:  Full Time, Direct Placement

Marketing Associate Job Summary:

We are looking for a driven Marketing Associate to grow website traffic, improve conversion rate and manage lead nurturing.

Our client is a fast-growing SaaS product company on a mission to build the largest repository of consumer opinion content. Their customers span healthcare and multifamily residential and include some of the largest and most prominent health systems/hospitals as well as management groups in the United States. The platform provides data and critical tools to better understand the customer experience and enables businesses with the ability to manage their entire online presence in one easy space.

Marketing Associate Job Responsibilities:

  • Grow traffic to the marketing site through search engine optimization (SEO), web referrals, and advertising.
  • Collaborate with the Content Marketing team to generate, edit, publish and share regular content (blog posts, e-books, case studies, webinars).
  • Support the strategy, development, execution and optimization of digital efforts with a focus on PPC campaigns.
  • Continuously improve by capturing and analyzing the appropriate social metrics, insights and best practices, and then acting on the information.
  • Create lead nurturing program to follow up with identified website visitors to deliver additional value to visitors and keep our company top of mind until the visitor is ready to engage in a deeper conversation.
  • Develop and track email campaigns with Marketo and HubSpot.
  • Manage technical aspects of marketing automation used to generate, distribute, and report on leads.
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
  • Executing a series of tests daily with the intention of optimizing CPC, CPA
  • Overseeing the day-to-day execution and automation of our link building, content distribution, and general on-page and off-page SEO efforts.

Marketing Associate Requirements:

  • College degree in marketing, journalism or similar field.
  • Previous experience with marketing automation system (i.e. Marketo or HubSpot).
  • Knowledge and experience using Google Analytics.
  • Required Skill(s): Marketing, Growth Hack, SEO, SEM, Digital Marketing, Data Analysis, Copywriting.
  • Proven experience in a growth role for a SaaS or b2b company.
  • 3+ years of experience with SEO, SEM, paid SMM.
  • 2+ years in online marketing for B2B companies, especially SaaS or retail tech, with a focus on lead generation.
  • Must have experience with Salesforce or similar CRM.

 Marketing Associate Job Key Words

  • Marketing Associate, Marketing Specialist, Marketing Coordinator, Marketing Assistant, SaaS, SEO, Search Engine Optimization, SEM, B2B

Frequently Asked Questions:

  • Benefits?  Yes, provided by the client
  • Remote Workers?  Not eligible, must work onsite with the team
  • Visa Sponsorship?  No, sponsorship is not being considered
  • Corp-to-Corp? No, C2C candidates are not being considered

How to Apply:

For immediate attention please apply online and send a text message or leave a voicemail for Braelynn Wiggins at 571-612-4591

ettain group is a talent solutions company dedicated to matching people with the most relevant employment opportunities in IT, healthcare IT and the digital creative space. Top employers and highly skilled talent throughout the U.S. select ettain group for a better recruitment experience. Our culture empowers teams with the flexibility to deliver a superior candidate experience and client experience using market intelligence. We recruit resources, own projects and manage programs to offer a wide range of IT development and talent solutions to our clients and candidates. To learn more about ettain group visit www.ettaingroup.com. To explore more job opportunities with ettain group, visit www.ettaingroup.com/job-board.aspx