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Director or Sr. Product Marketing Manger in Durham, NC at ettain group

Date Posted: 11/30/2018

Job Snapshot

  • Employee Type:
  • Location:
    Durham, NC
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Durham, NC -

Job Title:  Director or Sr. Product Marketing Manager
Location:  Durham, NC
Industry:  Engineering and Marketing
Terms:  Permanent
Compensation:  $130k - $160k
Requirements:  Engineering Degree, Product Marketing Experience, Travel
For immediate attention please apply online and send a text message or leave a voicemail for Tara Wakeley at 919-287-3971

Product Marketing Manager Job Summary:

Joining our team as a Director of Product Marketing and new product strategy is the perfect opportunity to join a fast growing company with disruptive technology. This role is ideal for an experienced cross functional executive seeking a dynamic role in leading the creation of new market entry strategies, partnerships and defining and developing new product offerings. Reporting to the CMO, you will be responsible for the full end to end strategy creation and ultimate market entry success by understanding customer requirements, evolving go to market strategy, creating product definition, and leveraging both internal and external teams toward successful commercial results.

You are expected to be an independent thinker with a strong team spirit to work closely with a team of engineers, business managers, and project managers to effectively develop and execute the product roadmap plan. You will glean insights from personal experience, sales team & customer interactions, independent research, and industry experience to guide the product roadmap. Close collaboration with internal and external engineering/supply chain team will be essential for you to develop and deliver quality product and drive market acceptance either directly or through the appropriate go to market channels and partners.

Product Marketing Manager Job Responsibilities:
  • Serve as the central conductor to further define, prioritize, and gain consensus on investment and engineering resources through linking these opportunities with the chartered product roadmap.
  • Create resulting proposals, joint development agreements, and other business structures that enable us to capitalize on our unique solid-state technology. This will be in support of executive and sales leaders where market coverage already exists, or independently in new market segments and opportunities.
  • Conduct market intelligence: market size, growth rate, key drivers, VOC & segmentation to define short-term and long-range strategic plan for the product line and identify key priorities. Synthesize data into key trends, insights to develop business cases for new solutions.
  • Effectively prioritizes initiatives through the use of ROI and business case; works with key leaders in the business and Marketing functions to develop and regularly maintain prioritization of new products.
  • Own the development and execution of the product roadmap, prioritizing the most attractive market verticals and segments, product features, build consensus, and coordinating product development schedules with a team of project managers and engineers to create high-quality products.
  • Be a champion for documentation management processes to manage product requirements & change approvals through the product engineering teams.
  • Facilitate communication throughout the development process by translating requirements from external client groups to internal teams including engineering, marketing, business development, and management.
  • Responsible for vertical specific Demand Creation campaigns and deployment plan including all activities contained in the plan
Product Marketing Manager Job Requirements:
  • EXPERIENCE:  8-10 years in vertical marketing, product management, business development or other applicable Marketing or Sales roles, preferably with 7+ years in B2B Marketing roles in complex business environments with an emphasis on strategy required.  Understanding of marketing strategy, marketing planning, and the infrastructure and tools necessary to support these activities. A background in cooling solutions, refrigeration or component integration into finished products, but not required.
  • EDUCATION:  Bachelor's degree in engineering preferred, degrees in marketing and business will also be entertained.   M.B.A. preferred or equivalent business experience.
  • TRAVEL REQUIREMENTS:  Customer, prospect and partner meetings, team meetings, industry events and conferences:  ~40-25%
Frequently Asked Questions:
Benefits?  Yes, provided by the client
Remote Workers?  Not eligible, must work onsite with the team 
Visa Sponsorship?  Not offered 
Corp-to-Corp?  Not eligible 
How to Apply:
For immediate attention please apply online and send a text message or leave a voicemail for Tara Wakeley at 919-287-3971
ettain group is a talent solutions company dedicated to matching people with the most relevant employment opportunities in IT, healthcare IT and the digital creative space. Top employers and highly skilled talent throughout the U.S. select ettain group for a better recruitment experience. Our culture empowers teams with the flexibility to deliver a superior candidate experience and client experience using market intelligence. We recruit resources, own projects and manage programs to offer a wide range of IT development and talent solutions to our clients and candidates. To learn more about ettain group visit To explore more job opportunities with ettain group, visit